How to Find and Use the Right Free Stock Photos in Your Marketing Projects

Looking for free stock photos? Read this article and discover how to find and use the right photos in your marketing projects!

If used right, the free stock photos can really bring you a lot of benefits to your website, blog, ecommerce site or any other online project. They can bring your blog posts, ads, and content to life. Maybe these are the reasons why so many people are using them.

The stock photos are cost-effective and if you know where to look, you can find some amazing high-quality and high-resolution photos. As a matter of fact, the stock photography can beat custom designed photos in terms of engagement and reach.

It is proven that the photos can make wonders, especially when it comes to boosting engagement and attracting attention. The tweets with photos get 150% more retweets than the tweets without photos. The Facebook posts with photos see twice more engagement than the posts without photos. The photos can not only increase and improve the performance of our content but they can also affect buying decisions.

Today, not only are people sharing and posting more photos online, but these photos can also be a key influence in their decision to buy a product. We can say sat the photos aren’t a distraction from the message but they are the message themselves.

How to Find the Right Free Stock Photos

Usually, most stock photos were taken to meet a wide range of concepts and topics. This sometimes can be both a curse and a blessing. The photos can be used for different projects and different occasions but they can also look boring or generic.

As a professional marketer, the photos you choose for your projects and business campaigns can help you to stand out from the crowd. However, you need to keep in mind that in order to pick the right photos, you need careful planning and consideration.

Here are 3 tips to help you find the right photos:

  • Use photos that compliment your content – The photos should not feel like they don’t belong into the content, like they are randomly used. You need to make sure, the photos you choose to use complement your content. By choosing a specific photo, the people (your visitors and your potential customers) can see how professional you are or how serious you are about your job. By using a photo related to your content, you give your visitors a glimpse into the content before they read the title or description.
  • Think about your visitors – You know your readers and your visitors better than anyone and when it comes to searching for the right photo, you should always put them first. You surely want them to make a stable visual connection to your business and using photos that relate to the message you are addressing to communicate.
  • Use fresh photos – You need to keep in mind that using the most popular photos is not always the best solution. When looking for free stock photos to use for your marketing projects, you need to find the latest, the freshest, and the lesser-used images for your content. Go through the photos available and try to find the perfect images for needs. You can try a few keyword searches to see if you can find better photos to use for your business project.

 Free stock photos, if used right, can be incredibly helpful to marketers! We hope that you found this article helpful and you are excited to find some great photos for your project!