EAGLE In December 2020, it becomes the first major fashion brand “a mission-oriented company” under the guidance of its CEO Sandrine Advisor. This year, he innovates and sets again digital traceability to better inform and raise awareness of climate issues. Thus, it provides access to relevant information item supply chain. Therefore, the consumer can be aware of the environmental impact of the clothing he wishes to purchase. While buying environmentally responsible clothing is now rooted in consumer habits, so the brand makes innovative choices, focusing more on transparency.
AIGLE at the forefront of sustainable fashion
Trademark AIGLE demonstrates concrete commitments in the fight against global warming. Already at the end of 2021, the company is moving part of its shoe production to Ingrandes, in New Aquitaine. Thus, by value, Made in France shoes account for almost 70% of the total value of shoes sold. In the spring of 2022, the brand will launch platform “Second wind”. It appears only in its e-shop before being rolled out in physical form in its 60 stores in France. This allows everyone to leave unused clothes of the brand to be recycled. Or integrate them into a approach to processing. Finally, the brand is almost a year away from the EU’s first proposals for a sustainable textile industry by 2030. In particular, regarding the digital tracking of textile products and shoes.
A unique and innovative solution
The spring-summer 2022 season marks a technological breakthrough in the in-house customer information service EAGLE. And this is done in anticipation of future regulations. Especially thanks to the innovative spirit of the brand.
AIGLE customizes QR codes provide certified information thanks to the blockchain about its creation. In this way, the brand responds to the growing need of its customers for transparency of product origin. And also regardingenvironmental and social impact of his creations. Thus, this unprecedented solution is applied in the spring-summer 2022 collection. And it is to choose from 16 textile models and 37 boot models. And from autumn-winter 2023, it will spread to all categories of clothing and footwear.
Note that according to an Ipsos study, 72% of French people expect from brands accountable and transparent. And that 89% of them are ready to leave the brand if they feel cheated.
Accessible and certified information via blockchain
The blockchain is a certification technology. This guarantees the reliability of the information transmitted by each link of the production chain. Thus, it makes it possible to provide accurate information about the conditions under which the products were manufactured.
In the form of a QR code attached to the product label, the AIGLE trademark provides access to all stages of the supply chain of the selected product. Where were the raw materials grown? Who made the shoe, sweater or t-shirt? Who checked the quality? How was it stored and received?
For Councilor Sandrine, “In addition to our efforts to offer products with a low environmental impact, we aim to change behavior to consume better. However, better consumption requires the provision of clear information about the composition of products and their environmental and social impact. That’s the whole point of our traceability initiative: to allow us to measure the impact of our actions and our purchases on the environment.”.
AIGLE relies on Footbridge to offer this initiative. This is a service offering that GOOD FABRIC, a pioneer in ethical fashion, and TILKAL, a blockchain tracking expert, are envisioning and developing. “Offering Footbridge services through our decentralized network allows us to better control the production conditions of our collections and understand their impact on the environment. At the same time, our mobile application gives consumers the opportunity to provide accurate information about all stages of production for each product.” says Louis-Marie Vauthier, co-founder of FOOTBRIDGE.
A separate story for each product to better understand fashion’s impact on the environment
Therefore, the customer has access to all information about the product. That way it will know by scanning QR code that the pants with reference WS22PT01 were made in Lousada in Portugal. And this is from cotton yarn woven and refined in India. And that it is tested and received by AIGLE in France, in Ingrandes. The customer may also knowimpact on the environment of its product on climate change. And also regarding the use of fossil resources and eutrophication of water. The design of these pants affects climate change, which is equivalent to driving 5.18 km. And also the use of fossil resources, which corresponds to 28 hours of LED lighting. For a completely transparent experience, the customer can finally read about other brand commitments and leave a comment in a special tab.
Note that according to a study by Première Vision and the Institut Français de la Mode, 65.4% of French people say they have bought environmentally responsible clothing for the last 12 months. Against 45.8% in 2019. Thus, AIGLE fully satisfies consumer demand for transparency and origin of products what she sells