by Marie-Madeleine Remoler
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The regular and the newbie Davil : the visitors who flock to Côte Fleurie in large numbers every year over the All Saints’ Day weekend will have plenty to do this year. in ID will take place not one, but two fairs, hosting Art Shopping and Infinity Deco. “We realized that we both have an audience that is very sensitive to the art of living, decor and design,” explains Miriam Castagnethe director of the Art Shopping show, emphasizing the coherence of this “combination of interests.”
The unity of place and dates, offering an “extra opportunity” for the public of Deauville and elsewhere. “IS obvious correlation of art and interiorhighlighted Frank Attal who runs the company Flow of events, organizer of the Infini Déco show. Today, feeling good at home means making sharp choices about decoration and interior design, as well as asserting one’s identity through works of art.”
More than 100 exhibitors at Art Shopping
After the greeting more than 6000 visitors in its latest edition, fair dedicated to contemporary art takes on Deauville again for its 4th edition. “The DNA of this show is always the same: it allows meetings with artists and galleristsin a friendly manner, to exchange with them directly, to know the history of the works,” recalls Miriam Castane. The opportunity to come, explore and discover works like in a museum, or allow yourself to be “in love” to leave with a piece of art under your arm.
102 exhibitors will be present, “the number is growing with 70% of new exhibitors,” rejoices Miriam Castanet, who lists: “These are painters, sculptors, visual artists and photographers.” This last profession will be particularly well represented in this 4th edition. “We will have 8 photographersbut also great photo focus from Paris Match“. Yes, archival photos of the magazine will be presented at the exhibition-sale. “This focus will be on the 1950s-1970s and we’re really going for an art and culture approach, we won’t have photojournalism,” Miriam elaborates, detailing: “We’ve got really good pictures of Belmondo, the Stones, Françoise Sagan… These wonderful engravings.”
Another trend of this 4th edition is “we have many young artists under 40 and many sculptors”. Finally, a dozen artists from the region will be present: Simon Lhermitte and Tony Frank Villers-sur-Mer, Alina Small Trouville-sur-Mer, Yannick Duhamel Mondeville, Valery Faucon from Vernon, GM Arts & SAO of Bonnebosq or Jan Dehuis Pont Audemer. “We really have interest from artists from the region in this Art Shopping fair. We noticed that at first they came as visitors to see what was going on and they took the plunge and now they are exhibiting. It has become a real meeting place for regional, national and international artists.”
Habitat at the center of the Infini Déco show
An appointment that has been in Paris for 10 years Infini Deco living room invested by Deauville for the first time. “This is the result of a meeting instigated by Miriam with representatives of the city of Deauville, who wanted to revive the meeting dedicated to decoration and housing this All Saints’ Day weekend, which attracts people,” says Frank Attal. So, for its premiere in Deauville, Infini Déco invited 70 exhibitors. “We wanted to make the local economic structure work, so we have a fairly high level of local players, over 80% of whom are from the territory.” A significant presence, which can also be attributed to the fact that “the region is provided for each of these trades”.
“This is the living room that is more habitat oriented only for decoration, insists the organizer. We will have exhibitors construction, repair and modeland also on furniture : they embrace all these trades.’ If housing professions will be more present, it is also related to the topics that occupy people’s minds today. “We have actors who will be present and know about topics such as energy saving, insulation and sustainable development, to which visitors are becoming more and more sensitive,” Frank Attal rejoices. An opportunity to discuss with exhibitors who will be able to offer “economical and sustainable solutions”.
In CID, in Deauville. Saturday, October 29 and Sunday, October 30 from 11:00 a.m. to 7:00 p.m. and Monday, October 31 from 11:00 a.m. to 6:00 p.m. Free entrance.
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