At any time of the day, nearly three million people play Fortnite at the same time. According to the developer of Epic Games, in 2020, 350 million accounts were registered for video games.
Users can raise levels by opening chests, gaining skins, weapons or powers, gaining crowns or destroying other players. Frequent players earn experience points, and can also earn victories by buying items offered in the game itself.
According to the American consulting company Newzoo, the world of video games brings about 150 billion euros a year. This number exceeds the performance of the film and music industry combined, and it continues to grow. This business is not only profitable for big promoters: Outer Markets sells Falcon costumes, bows, knives, screws, forces, virtues, keys and chests – and bills.
Javier Collado, 26, has started a business where everything is virtual except cash (although some transactions use cryptocurrency). He played video games all his life. His friends are players from other parts of the world with whom he has never met in person. One of them told him that he could make his hobby profitable: create accounts, play and upgrade, and then resell them to other players. He was attracted by the idea of making a profit. He has now sold more than a thousand accounts. He does not consider it a business, as he spends his income on aviation education and the hours it takes to become a professional pilot. But thanks to his hobby, he now receives a salary that ranges from “1,200 euros to 1,500 euros a month,” he said.
It all started with one account. He played the game from morning till night for a week, and he was ready to sell it. He repeated this maneuver about 20 more times. The account on which he earned the most money earned 300 euros. In his best months, after Christmas, which is one of the most popular times for his services, he earned 3,000 euros. (Buying and selling platforms save between 15% and 20% of revenue.) Collado has a tax advisor, prepares its returns and pays taxes.
After his first intrusion into the business, he saw that it took a long time. He gained a reputation among players and became primarily an intermediary: he buys accounts in bulk and then resells them, using his reputation and the evaluation of his previous customers. This popularity allows him to buy accounts for one to three euros and resell them for about 20 euros after he checked them and, in some cases, played to raise the level. “I try to make sure that nothing creates problems for people who buy. I take my share of responsibility and I want this experience to be fruitful for everyone, “he said, explaining that there are hackers who steal and resell accounts.
The motivation is clear: “Games are competitive systems. You go up and down the levels. There are people who want to miss the time needed to invest in the first levels, or others who, after many years of experience, are stuck at one level and want to climb another path, “he explains. – He. Advancing in this direction is unacceptable, but several online pages serve as platforms for sellers and buyers, even managing warranty systems. Some of them even delay payment for several weeks until the buyer checks that everything is in order and that the purchase of the offer corresponds.
Collado is sure that game owners know about these pages. The account market is attracting more interest in the game, more motivation for those who open a new account thinking they can improve, and more incentives.
Anyone can join the company, Javier Collado knows it. But he is not afraid to lose his market share: users are very competitive, and they usually look for resellers who offer them guarantees or, like him, specialize in certain games.