Nine billion euros! According to the consulting firm Xerfi Precepta, this will be the weight of the second-hand market in France in 2021. “Buying second-hand is becoming commonplace. This corresponds to several issues: purchasing power, the need to save money or enter the market with an equivalent budget and environmental issues,” explains Benoit Samark, director of research at Xerfi. Another good news: it is the end of the hegemony of phones, electronics or textiles that have monopolized market Several players are now carving out new niches with a promising future.
Luxury: in search of authenticity
“Luxury is one of the markets that will take advantage of this opportunity. There is a very strong potential for growth,” says Benoit Samark. Xerfi expects to increase its market share in this segment by 11%. This winning prediction did not escape Collector Square. Launched in 2015, the company, which specializes in the online sale of used handbags, watches, jewelry and luxury goods, carries out between 50 and 100 transactions per day with an average value of €4,500. “In this market, used goods remain on the high-value list,” Benoit Samark explains.
These are luxury products that are resold at a higher price than second-hand ones
The main challenge in this area: expertise. “The buyer must be sure of the authenticity of the products,” explains Osanna Orlovsky, co-founder of Collector Square. Our expert specialists check the parts before they are launched.” It’s the same strategy at Monogram Paris, which features items from brands such as Chanel, Vuitton, Gucci and Saint Laurent. “We created digital certificates of authenticity to have a footprint and to track the products,” says founder Beverly Sonego, a former self-employed person who started in 2007 in a small 9 square meter workshop. Today, she exhibits her finds in a 350 square meter exhibition hall in the center of Paris. Just!
Lili + Jude, a chic (and environmentally responsible) wardrobe for babies
Child care: mandatory technical control
Launched in the spring of 2021, Biicou specializes in refurbished strollers, and soon baby car seats. “These are technical products that have to be tested for compliance,” says Ian Spigolis, co-founder. The platform buys products directly from individuals or through customer returns from larger markets, then repairs and tests them in its 250 square meter workshops in Willetanooga (93). “There are about 20 control points on all the safety elements of the stroller.” The main obstacle to the development of this activity is access to spare parts. “We use either standard parts or parts made from recycled products,” continues Ian Spigolis, who delights parents with prices that are 75% lower than new.
Toys: inventory, inventory, and more
Every year in France, 40 million toys are thrown away. Knowing that a toy is used for an average of eight months, “this is a product that deserves a second life. It rarely got damaged,” says Laura Bos, founder of Lady Cocotte, a second-hand toy marketplace, in August 2021. “The challenge is to collect and create enough stock to offer a choice,” she continues. The company currently has just 2,000 links and relies on the Freepry solution, which offers technical support to small businesses to help them with their supply.
Yaëlle Quemeneur and Aude Peyran face the same problem. Their company De môme en môme, founded in May 2021, buys stock of toys and books from individuals and brands. With 1,600 products and an average basket of around €40, Yaëlle Quemeneur admits that “you have to create volume to get the numbers”.
The Beebs marketplace, a specialist in all used childhood related goods, has managed to get around the hurdle since November 2020: “We work with a hundred repair partners. This allowed us to increase the number of products available for sale,” explains Morgan Hilmi, co-founder of the company. The startup offers 1.1 million products online.
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Musical instruments: fanfare sounds
No mistakes for Antoine de Kerotem and Christophe Hein, who founded Zic Ethic in March 2021, a market for refurbished and used musical instruments. Two musicians from Mayen sell both instruments found by individuals and instruments repaired by professionals. For them, the market potential is huge, since there are more than 7 million musicians in France, each of whom has 4 to 5 instruments at home, that is, “25-35 million products sleeping in the closets”.
Thanks to the experienced hands of 40 master-partners, they guarantee the reliability of the tools. “To be sure of their serviceability, buyers can request a technical inspection by one of our craftsmen, who will certify it.” As a result, the trading platform, still the only one in this market, has more than 1,000 users and sells an average basket between 750 and 800 euros.
Sports equipment: where to get it
“Of the 250 million pieces of sports equipment sold every year in Europe, only 1% ends up in the closed economy,” says Edwige Michau, co-founder in September 2021 of Barooders, a platform dedicated to used outdoor sports equipment. The sector is not yet mature, and everything needs to be built.” In order to ensure sales, young people cooperate with repairmen.
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It has surrounded itself with experts to offer certification services. “We want to be the BackMarket of sports,” assures the ambitious designer who collaborates with big brands — Millet, Garmin, Odlo, Aigle… season.” At the moment, it is the leader (15 employees, 40% growth per month) in a market that has been severely shaken by several competitors such as Campsider, Sporteed or even Preppy Sport, specializing in used riding equipment.
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