Yves Saint Laurent takes us on a journey to freedom thanks to his perfume Reddit “Free”. The music in the ad is a cover of the song “Freedom! 90” by George Michael singer Dua Lipa.
Perfume Yves Saint Laurent Free advertising
Advertising for Free Yves Saint Laurent perfume begins on a deserted island. As the waves crash against the reefs, we see a lighthouse appear in the distance. A young woman is standing at the very top. She holds out her gloved hand, and an eagle stops on it. After an intense exchange of glances, the young woman releases the flying eagle. Then we find a young woman standing in the rain dancing in the middle of the city. The ad continues with several self-introducing landscapes.
After the island and the city, the young muse ofYves Saint Laurent finds himself at the foot of a volcano in full eruption. We see lava flowing in a red-hot atmosphere reminiscent of the warmth of the notes of Libre Le Parfum D’Yves Saint Laurent. A young woman, still free, finds herself on the seashore, walking barefoot, clutching the sides of her coat. The ad ends with Yves Saint Laurent’s muse in a black tuxedo, as charismatic as a James Bond girl. In the background we see letters of fire glowing to form the word “*LIBRE”.
What is the music in the Yves Saint Laurent Libre Le Parfum ad?
To introduce us to his new version “Free” was released in 2019, Yves Saint Laurent chose to restore. This is the title of a singer George Michael named “Freedom! 90” The song is taken from the album “Listen without prejudice, Vol. 1″ issued in 1990 year. The name here is interpreted as talented and sexy Dua Lipa who added to his style the charm of his husky voice. Dua Lipa’s version has not been commercialized, so you can go back to the original version below. At that time and until now, the music video was a real success. It featured several talented supermodels: Naomi Campbell, Cindy Crawford, Linda Evangelista, Tatyana Patitz, Christy Turlington…
Who is the model in the Yves Saint Laurent Libre Le Parfum ad?
To promote its new version of the perfume “Libre”, called Libre Le Parfum, the house Yves Saint Laurent kept his ambassador. This is singer Dua Lipa. Indeed, since 2019 and the release of the first perfume “Libre”, the young woman has perfectly played the role of the muse of the French luxury brand.
Dua Lipa British singer, songwriter, performer and model. She is of Kosovar Albanian origin. Young Dua Lipa got into music at an early age, posting covers of her favorite artists on YouTube. She gets noticed and her community grows. After studying and working as a waitress and model, she was noticed for her musical talent and signed to a record label Warner Records. Her first single will be released in 2015, followed by five others before she finally releases her first album in 2017. Dua Lipa will collaborate with many artists, which will help make her more popular internationally.
As for awards, the artist has already received several in his very young career. She got several Grammy Awards in 2019 in categories Best Pop Artist, Best New Artist, Best Dance, Best Single of the Year. Sprat NRJ Music Awardswith Brit Awards and other trophies were also awarded to him.
The new Libre Le Parfum from Yves Saint Laurent
Libre Le Parfum is a warm, frankly bright version of the first perfumes launched in 2019. Women are always looking for freedom, eau de parfum perfectly combines spices; citrus and floral aromas to create a unique, impressive and intoxicating olfactory bouquet. Full of intensity and elegance, Libre Le Parfum has an amber color reminiscent of its ingredients.
The fragrance features notes of bergamot, mandarin orange, ginger, saffron, orange blossom, lavender, vanilla, tonka bean, honey and vetiver. Libre Le Parfum managed to embody all aspects of freedom in its bottle. A fire that burns inside every woman and that only with a little courage finally reveals itself.